Rapid Prototyping with
Product Design Sprints
I'm Joshua Ogle, designer at thoughtbot
→ → You
Planning products doesn't have to be hard
It’s a well-designed implementation of an idea no one wants.
Designing successful products means observing how real people solve problems now, exploring the context of the situation they are in, and then understanding causality, anxieties and, motivations.
Rent before you buy
Product owners need to make sure the idea is valid
A 5-day sprint
Facilitator, Recorder, and Product Owner
- What is the business opportunity?
- Who is the market?
- Who is the competition?
Setting up your war room
Whiteboard + markers, sticky notes, pencils, paper
Helpful if you have them
Sharpies, Circle stickers, Timer app
One more thing
A big idea
Schedule about 5 user interviews
30-45 minutes each
Space them out at least 30 minutes apart
Quickly develop context, focus direction,
and expose risky knowledge gaps.
- User Demand
Generate as many ideas as possible.
Draw til your hand falls off.
5 minutes per round
20 minutes per round
Bring all of it together in the Thunderdome
Create Test Table from Assumptions
Whiteboard the final Storyboard
Review Backburner Board
Create Testing Plan
Crap. We're out of coffee.
Prototyping is about asking reality for feedback.
Write Copy & Get Data
Clickable Images vs Static HTML Pages
Be wary of feedback that contradicts reaction. Lean in close and watch how people use it — before they think.
Interview & Observe
Review What You Learned